Puma Nitro – Hyrox

This high-energy editorial captures Karl Wiedecke, a 46-year-old HYROX athlete, as he trains for the intense HYROX competition. Wearing Puma Nitro, Karl’s dedication and athleticism shine through a bold visual experiment with motion blur and dynamic lighting. This series, shot by photographer Mattia Pelizzari, combines movement, light, and the raw focus of an elite athlete to deliver a vibrant, editorial-style narrative tailored around the energy of HYROX and Puma Nitro’s performance gear.

Perfectly blending sports photography and editorial edge, this project highlights the relentless drive behind both athlete and brand.

Close-up of Karl Wiedecke’s foot mid-sprint wearing Puma HYROX shoes, with vibrant neon lighting and motion blur
Close-up of Karl Wiedecke gripping kettlebell during HYROX workout in Puma gear, showcasing strength and precision.
Black and white shot of Karl Wiedecke running through gym exit in Puma HYROX gear, symbolizing strength and determination.
Low-angle photo of Karl Wiedecke sprinting outdoors in Puma HYROX shoes, with blurred background for dynamic motion effect.
Black and white portrait of Karl Wiedecke resting post-workout in Puma HYROX gear, emphasising resilience and focus.
An 46 year old Athlete performing battle ropes exercise in Puma HYROX gear, captured with motion blur and strong lighting for dynamic effect.
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